Fibre fuels Q2 pay-TV growth in Portugal

The number of pay-TV subscribers in Portugal reached 3.6 million at the end of the second quarter of 2016, representing a 4.7 per cent growth on the same period in 2015.

According to figures presented by the National Communications Authority (Anacom), the growth was fuelled by offers based on fibre-optic technology, whose number of subscribers increased by 205,000 year-on-year.

However, cable remains as the dominant pay-TV distribution technology, used by 37.5 per cent of total subscribers. Fibre (FTTH/B) was second with 25.7 per cent, followed by xDSL (20.2 per cent) and DTH/satellite (16.8 per cent).

In Q2 2016, nearly one fifth (18.1 per cent) of pay-TV households had access to premium channels, while 77.5 per cent had more than 80 TV channels.

At the end of June, 88.8 per cent of pay-TV subscribers had the service as part of a package.
In terms of market share, NOS continues as leader with 43.7 per cent of total pay-TV subscribers, followed by Meo/PT Portugal (39.7 per cent), Vodafone Portugal (11.7 per cent) and Cabovisão (4.8 per cent).

Total revenues from the pay-TV service (stand-alone and bundled) amounted to €895 million (+9.2 per cent).

In addition, 3.4 per cent of users aged 10 years and over subscribed to streaming on demand services such as Netflix, Fox Play and NPlay.

You must be logged in to post a comment Login