Telstra goes global with new media network
September 8, 2016
Colin Mann @ IBC
Australian telco Telstra has unveiled its new Global Media Network, a professional media contribution solution which enables broadcasters and content developers to take their content global.
Custom-built for the media industry, the Telstra Global Media Network aims to provides simple and efficient delivery of live and file-based video content by combining Telstra’s network of global submarine cables, satellite stations, and broadcast operations into one solution.
Trevor Boal, Head of Telstra Broadcast Services, said that by using the Telstra Global Media Network customers could quickly deliver content across the world – whether a broadcaster wanting to source a time critical sports event or content producers that need to deliver a television programme between production facilities.
“The rapid growth of video on-demand consumption, particularly in Asia, has triggered a surge in demand for content with the number of unique channels estimated to reach nearly 30,000 globally by 2023, a more than 400 per cent increase from 2013,” he noted. “The Telstra Global Media Network was built to empower our customers to swiftly and smartly grasp the incredible opportunity at hand with the rise of demand for content.”
“With the Telstra Global Media Network customers can easily book services online and choose the level of support they need from self-service to dedicated 24/7 monitoring provided by our dedicated Broadcast Operations Centres in Sydney and master control rooms in Hong Kong, London, New York and Los Angeles.”
“Network reliability is crucial when it comes to live broadcasting which is why we have designed our Global Media Network with a geographically diverse dual path ring that allows traffic to be automatically diverted if there is an interruption on one part of the network.”
“The launch of Telstra’s Global Media Network is an important addition to our professional media portfolio and further evidence of our commitment to providing the network and services necessary to support modern media companies. Expanding our presence in this market is a priority for Telstra’s enterprise business and we are investing heavily to bring to market the best solutions and technology for this industry,” he confirmed.
The Global Media Network is built on Telstra’s global infrastructure, which combines its high capacity submarine fibre cable network, with access to four teleports and over 40 satellites covering strategic media hubs across Asia, Europe, the United States and Australia.