Linius partners with Digisoft for tailored ads
September 9, 2016
Australian Linius Technologies is pleased to announce that it will be partnering with Digisoft.tv (Digisoft) to demonstrate the Beta release of Linius’ patented Video Virtualization Engine™ software integrated with Digisoft’s Iris Workflow software for cable TV networks, from 9th to 13th September, at IBC 2016, as part of their extended Reseller Agreement announced 18 July 2016.
This integrated technology will, for the first time, demonstrate the delivery of personalised advertising across a cable TV network, bringing Facebook style targeted advertisements to your television. Customising a unique video stream for each audience member unlocks significant new revenue opportunities for content presenters.
Chris Richardson, Chief Executive Officer of Linius, said:
“Linius’ Video Virtualization Engine™ makes it possible to seamlessly integrate the ads with close to zero additional overhead for the cable company, while Digisoft’s Iris platform allows cable companies to define business rules to enable accurate targeting.
“Imagine a 13 year-old girl sits down and watches an episode of Top Gear. Rather than seeing a commercial for the local furniture store she sees an ad for Green Creativity’s Paper Recycling kit. Meanwhile a 40-year-old man, who has been shopping for vacations in the Maldives, also sits down to watch the same episode. He sees an ad for KLM airlines.”
Fearghal Kelly, Chief Executive Officer of Digisoft, said:
“Our Iris software adds tremendous flexibility to the back-end of cable TV operations. When combined with Linius, the decision becomes a no brainer.”
When individually targeted ads became available on the Internet, the average value of an ad increased by 2.7 times. Linius and Digisoft look to enable the equivalent multiple for the global cable TV advertising market.
On 22 December 2015, Linius announced that it had reached a Showcase Partner Agreement with Digisoft, a global technology leader in the Multiple-System Operator (MSO) space, which would see the integration of Linius’ technology with Digisoft’s set-top box software.