Sony DADC New Media Solutions has extended their strategic partnership with BBC Worldwide continuing their global asset management and distribution agreement to the end of the decade.

Sony is responsible for the delivery of BBC Worldwide content to over 800 distribution points globally. Working together, the companies have focused on significantly improving time to market. Over 90 per cent of all content is distributed same day and with Sony’s migration to Amazon Web Services (AWS), Sony will provide the ability for all distribution to take place within one hour.

“I’m really excited to be extending our global content distribution agreement with Sony.  Sony’s service quality, collaborative approach and investments in innovation, were all important factors in this decision. The strength of the partnership that we have developed over the past 5 years drove us to renew our distribution agreement with Sony to the end of the decade.” Andrew Bell, EVP Global Operations, BBC Worldwide.

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