Viaccess-Orca, a global player in the protection and enhancement of content services, will demonstrate new analytics capabilities for its groundbreaking TV Everywhere as a Service (TVaaS).
TVaaS business analytics provides operators with intelligent data about each phase of the OTT multiscreen workflow from delivery to recommendations and personalisation, client apps, and devices. Leveraging big data and cloud analytics technologies, operators can increase viewer engagement, optimiae business performance parameters such as operational efficiency, marketing investment, and content acquisition costs, and reduce costs to deliver the ultimate content experience on every device.
“Big data and analytics are a game-changer in the OTT environment. Utilizing data related to the television subscriber profile, operators can provide contextually relevant content, increase satisfaction with the service, boost content efficiency, and prevent piracy,” said Paul Molinier, CEO, Viaccess-Orca. “At IBC2016, we’ll unveil advanced analytics functionalities for our TVaaS cloud-based service. As part of Viaccess-Orca’s all-encompassing strategy to make OTT multiscreen content distribution and user experiences smarter and safer, these new features give operators a competitive edge in the marketplace and help them maximize their revenues.”