Canal Plus is to offer new pay-TV bundles to consumers shortly. In an interview with French newspaper Le Figaro, the CEO of Orange Stephane Richard, confirmed that an “exceptionally priced” marketing bundle would be on offer in October.
It seems that offers will be structured for Orange and Iliad, that as well as a new pricing structure a series of “segmentations” will be created.
September 21st will see the first batch of offers announced. According to equity analysts at Exane-BNP/Paribas, a new offer will target the people aged below 35 with the launch on 21 September of Canal+ channel (+Canal+ replay) for €20 per month with no commitment. This offer will be limited to 500,000 subs.
“In October a new panel of offers will be launched, the basis of each offer being Canal+ channels to which one can add CanalSat channels according to its own tastes (youth, sports, cinema, etc.),” says Exane.
Canal Plus says that Canal’s ambitions is to become the home entertainment leader by offering a more broader offer than Netflix by launching a multiscreen platform witch will offer via subscription or pay per view, movies, series, talk shows, etc., in linear or streaming [mode] and adding to this video games and music.