ATP to relaunch streaming platform
September 26, 2016
ATP Media, the broadcast arm of the ATP World Tour, has revealed that it will be re-launching a revamped version of its streaming platform ‘TennisTV’ in January 2017.
TennisTV, the official direct-to-consumer streaming service for tennis fans globally, provides tennis matches live and on demand from all ATP World Tour Masters 1000, 500 and 250 tournaments, as well as the season-ending Barclays ATP World Tour Finals at The O2 in London.
Offering an improved user experience, the new product is set to deliver a holistic environment across web, mobile and a comprehensive list of streaming media devices, enabling fans to access more ATP World Tour matches than ever before. The new product suite will provide enhanced apps to include an archive of classic matches, full match replays on demand, data overlays and the ability to programme your own channels across multiple devices.
In a change from the existing TennisTV offering, the new product will exclusively feature all ATP World Tour tournaments only. WTA tournaments will be packaged separately from 2017 by the WTA Tour.
Mark Webster, CEO of ATP Media, commented: “This is a significant step forward to present the ATP World Tour in a new and meaningful way to our fans. It is important for ATP Media to take its digital offering to the next level to capitalise on the latest viewing trends of streaming media and OTT consumption whilst, at the same time, provide a complementary product for our broadcast partners. We are in an excellent position to expand the global footprint of the ATP World Tour even further and these developments are part of ATP Media’s ongoing commitment and investment to evolve the tennis viewing experience for fans around the world.”