Advanced Television

Nielsen: Live viewing losses slowing

September 26, 2016

The amount of time spent watching live TV dropped in the second quarter but the erosion is slowing, says Nielsen. According to its Q2 Total Audience Report, consumption habits in the US continue to change but live viewing remains dominant and changes appear to be moderating except when it comes to  mobile viewing, which is still expanding.

“People spent 4 hours and 9 minutes per day

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Categories: Articles, Broadcast, Consumer Behaviour, PVR, Research, VOD