Advanced Television

Nielsen: VR improves ad recall

September 28, 2016

According to a Nielsen study, people watching virtual reality videos recalled the brands mentioned 28 times more than in traditional commercials.

Recall of 360 degree content in general was eight times higher, and consumers were three times as likely to buy after seeing an ad in the VR format.

Nielsen’s research

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Categories: Ads, Advertising, Articles, Consumer Behaviour, Research, VR