Australian pay-TV operator Foxtel has unveiled a new look for its Foxtel Play streaming service, set to roll out from December 2016. Low prices and flexible packages are designed to offer consumers greater choice and ease of access to Foxtel’s premium content, without the need to sign up to a fixed term contract. The initiative will also see the closure of SVoD service Presto, Foxtel’s joint venture with Seven West Media.
According to Foxtel CEO Peter Tonagh, Foxtel Play will be a simpler, cheaper and more flexible IP-delivered product, which will create much better value for its customers. “It is the logical step for us to take in the evolution of Foxtel’s service. The new offering will mirror the successful launch of HBO Now in the US and NOW TV by Sky in the UK.
“Customers who use an IP connection, with their own device and bandwidth will have access to this great new offering. Consumers will be able to sign up by downloading the app to their eligible connected TV, laptop, PC or games console.”
The new service will have five different entry level tiers to match viewers’ interests including two options for drama priced at A$15 per month each or A$25 for both, while at the A$10 per month level, there will be one option for Lifestyle, one for Documentary and one for Kids. In addition, customers will be able to take the Sports tier for an extra A$25 per month and the Movies tier for an additional A$20 per month, effectively reducing the cost of Sport to as little as A$35 per month.
Subscribers will have access to all linear channels in the tier along with all of the on-demand, catch up and library content available to that tier plus mobile and tablet access via Foxtel Go.
From December, existing Foxtel Play customers will be transferred to the new pricing, with the package that best aligns with their current service.
“I am sure that existing and potential customers will be delighted at the flexibility that the new Foxtel Play will offer. For example, Foxtel is the Home of HBO and Showcase will be included in both drama tiers, which means that shows like Game of Thrones will now be available for $15 per month,” said Tonagh.
“I recently announced that from January 2017 we will significantly increase the amount of HBO content that will be available on demand and in full to anyone who subscribes to Showcase. All Foxtel drama tier subscribers will benefit from this great library of programmes.”
The announcement comes on the same day as Foxtel revealed that it had acquired Seven West Media’s shares in the Presto TV joint venture.
Presto customers will be invited to transition to the new Foxtel Play packages from December 2016 and the Presto service will cease on 31 January 2017. All Presto entitlements will be honoured; should any promotional entitlements remain after 31 January; Presto customers will be offered appropriate alternative content.
When they move to the new Foxtel Play offering, Presto customers will get access to more premium first-run television programmes and more recent movies than ever before.