Freeview, the UK’s biggest TV platform, has launched what it has described as its most innovative and ambitious advertising campaign yet, The Other Way.
Freeview will be running hundreds of short contextual films in TV ad breaks that comment on the storylines of programmes being shown or events that have happened that day throughout October. From reactions to the latest goings on in Coronation Street to the benefits of Freeview Play, the simple format will become a recognised part of the British public’s consciousness when it comes to watching and appreciating great TV.
Live adverts are also planned for later this year – these will see Freeview’s script writers and representatives from Clearcast working on and broadcastings ads directly from the show’s studio.
Owen Jenkinson, Marketing Director, Freeview said: “The Other Way helps address two challenges in our market place: salience by being ever present and actively competing with pay TV providers by highlighting the value equation.”