Advanced Television

Discovery brings Olympics to Belarus

October 5, 2016

By Sanjeev Bhavnani

Discovery Communications has announced a new Olympic Games agreement with Belarus National State Broadcasting to ensure wide viewership in the country and form part of an innovative range of viewing options. The partnership includes the upcoming PyeongChang 2018 Olympic Winter Games and Tokyo 2020 Olympic Games.

With a goal to bring the Olympic Games to more fans on more screens than ever before, Discovery is implementing a strategy in markets across Europe which takes a multiplatform approach to showcasing the Olympic Games across free-to-air, pay-TV and digital. Fans in Belarus will be able follow the action on Belarus National State Broadcasting, while being able to immerse themselves in every moment of the Games on air, online, over the top and on the go through Eurosport platforms.

Discovery Communications has sub-licensed to Belarus National State Broadcasting exclusive free-to-air audio visual and non-exclusive radio rights for the 2018 Olympic Winter Games and 2020 Olympic Games. The national broadcaster has been granted digital rights for the content they broadcast on their linear television channels. Eurosport maintains rights to air every moment on pay-TV and through its digital services.

Kasia Kieli, President of Discovery Networks Central & Eastern Europe, Middle East and Africa, said: “Our new agreement with Belarus National State Broadcasting will help guarantee that the country can get behind their athletes at the Games and fans can see every minute through Eurosport channels and digital platforms. Through this partnership we take another step in our goal to bring the Games to more people on more screens than ever before.”

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