DR1 Racing for Eurosport
October 17, 2016
Eurosport has announced a partnership with DR1 Racing, the international drone racing series, to exclusively distribute content for broadcast in 70 countries across Europe and Asia-Pacific. The first episode of the DR1 Invitational from Los Angeles will air on Eurosport 1 on November 8th.
Eurosport will televise three additional racing series next year, including the DR1 Champions Series set for debut across iconic global cities in 2017, and the DR1 Micro Series. Eurosport.com, the most visited sports website in Europe, will also host Micro Events and additional video content featuring extra footage, outtakes and interviews with some of the most talented and daring drone racers in the world.
Eurosport CEO Peter Hutton said: “Eurosport is constantly looking to innovate and we believe new technology, be it Virtual Reality content in our coverage or innovations within emerging sports, is a great driver of engaging fans in sport. It has been fascinating to see the continued growth in popularity of eSports and the way DR1 combines this with the more traditional nature of sporting competition is an exciting model.