Portugal’s SIC joins European Media Alliance
October 17, 2016
From Branislav Pekic in Rome
Portuguese commercial broadcaster SIC has become part of the European Media Alliance with the goal of accessing new technologies and business opportunities.
The Alliance is constituted by various leading European broadcasters, namely, ProSiebenSat.1 (Germany), TF1 (France), Channel 4 (UK), TVN (Poland), Sanoma (Netherlands), Mediaset (Italy), Mediaset España (Spain), MTG (Nordics, CEE, Africa), Antenna Group (Greece, CEE) and Dogan TV (Turkey), covering the main European markets and reaching over 250 million households.
The objective of this platform is to identify investment opportunities in new digital businesses, enhanced by partnerships established between its members.
SIC is owned by Portuguese media group Impresa.