Telia, Netflix agree Nordic and Baltic regional partnership
October 18, 2016
Announcing a partnership with Netflix, European telco Telia Company says its TV customers will now have the possibility to access seamlessly a broad selection of content, including critically acclaimed original Netflix series, Hollywood movies, top TV shows, documentaries, independent films, stand-up comedy and a wide range of kids’ titles.
Telia Company’s customers in Sweden and Finland will be the first to get access to Netflix with Telia Company’s new generation media box, launching on October 18. The partnership with Netflix will further rollout to more countries through 2017.
Existing Netflix members will be able to start the Netflix app through multiple launch points, including an integration in the main menu, EPG and app store, eliminating the need to have a separate device and to switch between TV inputs and remote controls. New customers can simply sign up via the app right on the TV and begin to immediately enjoy Netflix.
“With the new Media Box we want to ensure that our TV customers have a contemporary user experience. The partnership with Netflix gives the customers the possibility to easily select between our TV and streaming services and Netflix services,” commented Johanna Berlinde, Head of Global TV & Media at Telia Company.
“By launching Netflix, Telia Company enhances its position as the customers’ first choice when looking for easy to use TV and streaming services with the widest and most fresh entertainment selection available,” she added
Telia Company’s customers will soon be able to enjoy The Crown, launching on November 4, a drama that tells the inside story of two of the most famous addresses in the world – Buckingham Palace and 10 Downing Street – and the intrigues and love lives behind the great events that shaped the second half of the 20th Century.