Advanced Television

“Massive” response to IPL rights tender invitation

October 19, 2016

By Colin Mann

The Indian Premier League Media Rights Invitation to Tender (ITT) has received a massive response from the leading media and technology companies, according to the Board of Control for Cricket in India (BCCI), drawing interest from broadcasters such as Star, Sky, ESPN, BT and beIN, as well as social media giants Twitter and Facebook and online retailer Amazon.

The ITT document was available for purchase from September 19 to October 18, 2016.

The Media Rights bid submission process will happen on October 25, 2016.

“This is going to be a historical moment for Indian Cricket,” declared BCCI President, Lt. Anurag Thakur. “I am pleased to see the overwhelming response from the media and technology companies for IPL Media Rights. With the global trends of showcasing content on multiple platforms becoming increasingly important – TV, Internet and Mobile rights are up for grabs together this time. To have as many as 18 prospective bidders in the fray reinstates the faith of market forces in Indian Premier League.”

Ajay Shirke, Hon. Secretary said: “This is a significant step for the Board, and we are excited to have 18 prospective bidders for IPL Media Rights. Our intention is to ensure the most comprehensive coverage of the IPL across the globe.”

Parties interested in the bidding process include: Star India Pvt. Ltd; Amazon Seller Services Pvt. Ltd; Sony Pictures Networks Pvt. Ltd; Times Internet Ltd; Reliance Jio Digital Services Pvt. Ltd; beIN IP Ltd; Econet Media Ltd; SKY UK Ltd; BT PLC, Twitter and Facebook.

Rights on offer – Different packages for Television & Digital

  1. Indian Sub-continent Television Rights: 2018 – 2027 (10 IPL SEASONS)
  2. Indian Sub-continent Digital Rights: 2018 – 2022 (5 IPL SEASONS)
  3. Rest of the world (ROW) Media Rights: 2018 – 2022 (5 IPL SEASONS)

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