MTG and the National Football League (NFL) have signed a new five year deal, which ensures that Nordic fans will continue to watch live games until Super Bowl LVI in 2022.
A full slate of NFL regular season games, play-offs and the Super Bowl will continue to be available on MTG’s TV channels and Viaplay video streaming service in Sweden, Denmark, Norway and Finland for the next five years. MTG is now also NFL’s Nordic media partner for the NFL Network channel, which will be made available to NFL fans throughout the Nordics.
Jørgen Madsen Lindemann, MTG President and CEO commented: “The NFL is a hugely popular and successful franchise, with a loyal and passionate fan base across the Nordics. The Super Bowl is one of the top sporting events globally and attracts ever higher audiences. Not only is it therefore great to bring our customers continued coverage of this exciting league, but also to now add the new dedicated channel with even more programming. We look forward to many more years working together.”