Vimeo launches global TV store; adds Starz
October 19, 2016
Colin Mann @ MIPCOM
Video publishing destination Vimeo has taken the opportunity of the MIPCOM 2016 Global Market to launch officially launched its new global television storefront in partnership with Lionsgate, the first major Hollywood studio to provide content for the new worldwide venture, including the hit television series Orange is the New Black, Casual, The Royals, Mad Men, and Weeds.
Vimeo also announced Starz as the latest partner to license its programming. In the coming weeks, Starz will bring its STARZ Original limited series The Girlfriend Experience, horror-comedy series Ash vs Evil Dead” and Emmy Award-winning drama Black Sails to Vimeo’s global television store.
“As audiences across the globe continue to shift towards online viewing, Vimeo is taking a leadership role, establishing our On Demand storefront as the world’s first transactional service to offer premium television on a truly global basis” said Sam Toles, Senior Vice President, Programming. “We’re truly excited to be partnering with Lionsgate and now Starz to offer their content and today’s launch marks a huge expansion for our offering of premium programming.”
“Vimeo is undoubtedly one of the most cutting-edge online video platforms and Starz is very pleased to join Lionsgate in agreeing to provide content to Vimeo’s storefront. With this agreement, Starz will make available for purchase three of its most powerful and compelling STARZ Original series for consumers around the world,” said Jeffrey Hirsch, Chief Operating Officer at Starz.
Available now, fans can access virtually the entire Lionsgate catalogue of television series led by Orange is the New Black, the Golden Globe-nominated dramedy Casual, the hit series The Royals, the iconic Emmy Award-winning drama Mad Men and other catalogue titles including Weeds, Nurse Jackie, Boss, Blue Mountain State and Manhattan.
The service is one of the first to deliver high-end premium scripted US content to consumers in over 150 countries around the world at the same time.