Advanced Television

Ericsson: Mobile viewing nears parity with TV

October 20, 2016

Viewers are watching more content on mobile as viewing time moves closer to parity with fixed TV viewing, Ericsson’s latest ConsumerLab research.

Revealed at MIPCOM, Ericsson’s latest study said the ratio between viewing on fixed screens and mobile screens is close to 60:40 this year compared to almost 70:30 in 2010.

Anders Erlandsson, senior advisor, consumer insights, Ericsson ConsumerLab said

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Categories: Articles, Consumer Behaviour, Mobile, Mobile TV, OTT, Portable Media, Research, VOD