Eurosport acquires Six Day Cycling Series
October 20, 2016
A new series of track cycling events, the Six Day Series, is coming to Eurosport for its inaugural 2016/17 season. Eurosport will hold exclusive worldwide rights, as well as working with the organisers to help grow the series through strategic sublicense agreements with local broadcasters across the globe.
The Six Day Series is owned and operated by Madison Sports Group and will feature some of the world’s best professional riders, including Mark Cavendish & Sir Bradley Wiggins, Belgians Kenny de Ketele and Moreno de Pauw and French duo Morgan Kneisky and Benjamin Thomas in a new innovative format, all set within a unique party like atmosphere with great music and entertainment forming the backdrop to the drama on the track.
The first event will take place at the Lee Valley VeloPark, home of track cycling during London 2012, and will begin on October. Other events in the series include Amsterdam, Berlin and Copenhagen, with a final night taking place in Palma, Mallorca.
Peter Hutton, CEO of Eurosport, said: “The Six Days Racing series has undoubtedly found its natural home at Eurosport, where we fuel the passion of fans all year round with an unrivalled calendar of world-class cycling. We are always looking at how we can innovate in the sport, be it using augmented reality to explain the intricacies of cycling or creating the first ever 360° VR film shot during a competitive cycling race. Given this commitment to find new ways to bring fans even closer to their sport, we are particularly excited to partner with Six Day Racing and support their ambition to transform track cycling.”