Ooyala, a Telstra subsidiary, is powering all video for Toca TV, the first video streaming service from Toca Boca. With more than 130 million downloads to date, Toca Boca is the number one mobile-first kids’ brand in the App Store. With Ooyala, Toca Boca now delivers its extensive video library of original and curated content to its global audience as the company moves into a new category of kids’ entertainment
With Ooyala, Toca Boca has a sophisticated video delivery partner that can support the high usage of its global user base, while providing insights into their engagement. Using the analytics from Ooyala IQ, Toca Boca is also able to analyse which content its users watch the most, for how long as well as average drop-off rates. The company can now make more strategic decisions about future content creation and acquisition, ensuring their entire archive of video is optimised for maximum engagement.
“Toca TV is a reimagined video experience for kids and Ooyala is the perfect technology partner to make Toca Boca’s vision a reality,” said Björn Jeffery, co-founder and chief executive officer of Toca Boca. “The insights and analytics Ooyala offers allow us to make sure we continue to offer kids the best video experience we can.”