German interactive teleshopping broadcaster, 1-2-3.tv has extended its contract with global media services company, MX1, and will continue to rely on its services for several more years. MX1 is a wholly-owned subsidiary of the satellite operator, SES, formed out of the merger of RR Media and SES Platform Services.
1-2-3.tv offers a wide range of products to consumers via its TV auction format. MX1’s contract extension covers online streaming of the 1-2-3.tv channel, as well as SD transmission and HD preparation and transmission.
Christoph Mühleib, Vice President Sales and Marketing DACH at SES, said: “We are very pleased that 1-2-3.tv has extended its contract with MX1. While SD is still very important in Germany, we are also able to help broadcasters like 1-2-3.tv boost their reach via HD and online streaming.”