Advanced Television

Olympusat CEO: ‘Viewers want the control of OTT’

October 21, 2016

Olympusat’s CEO, Tom Mohler, spoke on the panel  Exploring Options for Incremental Linear and Digital Distribution at the Hispanic TV Summit.

Mohler offered insight into the television industry transition to OTT platforms, as well as the growing Hispanic audiences preferences and demographics. The executive also delved into the current opportunities presented to content creators, networks, and distributors, and the demand for high-quality content targeted at multicultural audiences.

“Viewers are transitioning to OTT; they want to have control and the ability watch their favorite content whenever and wherever they want,” said Mohler. “We are witnessing how consumer behavior is changing; the interest for talk shows and reality is decreasing, and scripted TV is taking over the industry.”

Mohler stressed how the TV ecosystem is shifting, and reminded attendees that OTT platforms offer providers and distributors the possibility to add Spanish-language and multicultural content. Olympusat has recently launched VEMOX, a white label OTT TV Everywhere solution with live movies and entertainment channels and thousands of VoD hours.

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