Premium British drama brand BBC First has made its debut in Hong Kong as an SVoD service on the territory’s largest pay-TV provider, Now TV.
The premium drama brand has launched successfully in key markets around the world including Australia, South Africa, Benelux and the Middle East and offers viewers the best British drama from the BBC and UK independent production companies. Viewers will also be able to access select popular and distinct dramas from the BBC within 24 hours of their original transmission.
Kelvin Yau, GM of BBC Worldwide Greater China, commented: “We are thrilled to bring BBC First to Hong Kong. We are committed to sharing the most fascinating dramas and Hong Kong viewers have always appreciated the intelligent and distinctive content of BBC programmes. BBC First is the ideal platform for us to showcase the best and latest BBC dramas to discerning viewers in Hong Kong, anytime they like.”
“We are very excited to work with BBC Worldwide on this new brand which will deliver the very best of quality drama from the BBC, on demand on Now TV to our viewers,” said Ms. Loke Kheng Tham, PCCW’s Executive Vice President of Pay TV. “With BBC First, Now TV is giving our customers direct and around-the-clock access to quality programmes from the BBC.”