Discovery Communications and BAMTech have announced a long-term partnership, including the formation of BAMTech Europe, a new digital technology provider, dedicated to working with content owners, broadcasters and OTT platforms to enhance their digital capabilities, reach and performance across Europe. As part of the partnership, Eurosport Digital will become the new entity’s first client, and gain access to select European sports rights from worldwide sports properties, including current and future rights acquired by BAMTech and jointly by Eurosport and BAMTech.
BAMTech Europe will be formed through a joint venture between Discovery Communications and BAMTech LLC, a subsidiary of Major League Baseball’s digital business, MLB Advanced Media (MLBAM). This new venture will represent BAMTech’s expansion in Europe and will provide world-class digital technology services to a broad set of sports, news and entertainment clients in Europe.
“Discovery has been investing internationally in new business models and brands for decades, resulting in the most extensive global footprint in media,” said David Zaslav, President and Chief Executive Officer at Discovery Communications. “The formation of this world-class technology provider, BAMTech Europe, with our partners at BAMTech, accelerates Discovery’s long-term strategy to bring our premium content to more viewers across more screens than ever before.”
“The collaboration of Discovery’s breadth of live sports content, including the Olympic Games, and BAMTech will bring European fans access to these valuable events like never before,” said Bob Bowman, MLB President, Business & Media. “Discovery has been a global leader in media and will be a great partner in expanding BAMTech to Europe, with an eye to developing new models for delivering content in the best interests of customers. We can’t wait to get started.”