Opera TV expands reach of Claro video in LatAm
November 3, 2016
Opera TV has announced a partnership with Claro video, a premium VoD service, to bring its service to millions of devices through participation in Opera TV’s Certification Program and distribution through the Opera TV Store. Through this strategic partnership with Opera TV, Claro video will dramatically increase its presence in the growing Latin American market by streamlining its app development and deployment efforts, making it available on a variety of ecosystems and devices where OTT is enabled by Opera TV.
By partnering with Opera TV, Claro video will quickly and easily deploy the app in the Opera TV Store, making it available to millions of consumers across multiple regions, devices and ecosystems without needing to work with each device manufacturer and ecosystem individually. This will enable Claro video to speed up time-to-market and begin distributing content to consumers more quickly in the 16 countries of LatAm where the service will be available.
The Opera TV ecosystem is the world’s largest unified platform for connected TV devices spanning more than 40 million devices shipped each year. The Opera TV Store, an OTT experience for consumers, brings more than 1,000 apps to major OEM brands and pay-TV operators. The Opera TV Certification Program unites HTML5-based devices into one coherent ecosystem that is market-ready at the silicon level, making it easier to bring OTT services to multiple platform and device ecosystems. It provides app developers with unprecedented access to specifications and documentation for connected TV platforms, simple-to-use developer tools such as emulators and code snippets, and access to a global support team of experts. Unlike individual OEM or operator platforms, the Opera TV platform evolves quickly to keep pace with market requirements, supporting the complex needs of demanding OTT services.
“According to Digital TV Research, OTT service revenues in Latin America is expected to double in the next five years, reaching $2.91 billion by 2020,” said Aneesh Rajaram, CEO of Opera TV. “Latin America is a strategic and important region for Opera TV and our partnership with Claro video enables us to bring top content to consumers enjoying the Opera TV experience.”
Certified apps are distributed through Opera TV partners, which include consumer electronic device manufacturers as well as the fast-growing pay-TV and free-to-air operators. Unlike other programs, this is a multi-silicon, multi-device, multi-industry approach, all aimed at reaching viewers in their living rooms on any device.
“We are very pleased with this alliance with Opera TV. Our objective is for Claro video to have wide visibility with users who will enjoy the variety of content on a platform that includes movies and series on demand and an extensive catalog with concerts, sports and children’s programs,” said Andres Vazquez del Mercado, CEO of America Movil Content Media (AMCO). “The Claro video service can be enjoyed on TVs, tablets or smartphones with internet connection. It is available at clarovideo.com from any browser, or by using the app on Android, iOS and Windows tablets and phones, Xbox One and 360 game consoles, Smart TVs, Claro player, Apple TV and Chromecast.”