Facebook has revealed plans to utilise connected TV platforms, such as Apple TV and Roku, to sell video ads. These ads would then be run through the social media giant’s own ad network.
“We are testing how to best deliver video ads through Audience Network to people watching content on connected TVs. Our goal is to bring relevant ad experiences to people both on Facebook and off.”
Facebook stresses that it is just a testing phase. According to the company, the broader idea is that it will be making use of its ad network – Audience Network – in order to be able to deliver ads to certain video apps the way it has been delivering them to websites on desktops and portable devices.
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