Simplestream adds iPad betting app for At The Races

Simplestream, a provider of live streaming and live-to-VoD solutions, has announced a tablet extension and offline viewing capability to the At The Races mobile betting app, enabling ‘At The Races’ to spread its reach and meet consumer expectation for services to be accessed from any device.

At The Races is the UK and Ireland’s most watched horse racing channel, broadcasting content 24 hours a day to a TV audience of over two million and nearly three million online users each month. The live channel feed on mobile or tablets is supplemented with glossy racecard information, together with racing replays made available within a few minutes of each race. The app also includes a searchable archive of over 18,000 races from 51 racecourses in the UK and Ireland, as well as news programmes from daily editions and popular magazine shows. The new offline viewing feature enables consumers to access app content without a network connection and regardless of location, making it even more of a dynamic companion resource for horse racing fans.

“We’re delighted to be extending our partnership with At The Races,” said Dan Finch, Commercial Director of Simplestream. “Connected devices are fast becoming an integral part of the consumer TV experience. To retain a competitive market edge and preserve customer engagement, content owners need to tailor their content to consumers consistently across connected devices – At The Races is the latest example of such an optimised and customised offering that can be easily integrated into existing systems.”

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