There has been talk – and early adoption – of 4K TV technology for some time now, but 2016 was the year 4K hit the mainstream, reports IHS.
According to Paul Gagnon, Senior Manager with IHS Technology, shipments of 4K TVs more than doubled in the US during Q3 2016, rising to more than 3.3 million units as manufacturers and retailers gear up for a strong holiday season push. And, just in time for the holidays, Black Friday shoppers will find 4K to be less expensive and to feature larger screen sizes than ever, Gagnon said.
“IHS Markit is forecasting that in Q4 2016, North America 4K TV average prices will drop by more than 20 per cent compared to Q4 2015,” advised Gagnon. “This despite a sharp increase in LCD TV panel prices in recent months as Black Friday promotions were negotiated prior to the cost increases.”
As prices continue to fall, the popularity of larger screen sizes continues to rise. The average TV size will grow to nearly 45 inches in Q4 2016, with 55- inch 4K sales expected to be very strong and promotional prices well below $600 for the holidays.