Advanced Television

VR video simulates drink driving dangers

November 22, 2016

A virtual reality video simulating a drink driving car crash has been released by alcohol maker Diageo.

The four-minute video shows the collision of three cars, with viewers able to see it from 360 degrees. Some road safety charities said it helped to show the dangers of drink driving, but others said it could have been more powerful. Unlike some VR apps which put people in charge of the simulated experience, the viewer is not driving the car.

Diageo, whose brands include Smirnoff and Guinness, has released the video through Facebook 360, YouTube 360 and a VR app integration with The New York Times.

To feel the full impact of the crash, Diageo will provide a D-Box chair at some events which shakes as the cars collide and spin out of control.

Categories: Articles, VR