After launching in LatAm, and in advance of a scheduled global roll-out, Vivendi’s premium short form mobile series service Studio + is launching November 25 in France. Targeting the Millennials and the 18-34 demographic, the contract-free app will be available for €4.99 via three distribution outlets: the Apple Store and Google play stores, from the on the go service MyCanal and from early 2017, via a partnership with telcos Orange and Bouygues Telecom.
Studio+ will offer 15 original international series at launch, divided into a new format of 10 ten-minutes episodes, and one new acquisition or in-house produced series each week. The launch line-up includes action series Tank and Brutal, and thriller Kill Skills.
“Studio+ truly addresses the mobile market and the generation of the 18-35 year-olds who spend 50 per cent of their video time on mobile, with the promise of answering the scarcity of quality scripted content offered in short formats,” said Dominique Delport, the CEO of Vivendi Content, at a press conference in Paris.
This is a challenge for Vivendi which has invested €30 million in year one, and around €1 million per series. Twenty-five series have been shot so far across 18 countries, with 40 in a development phase spanning all genres from action-adventure, thriller, to romance, comedy and animation. Studio+ aims to work with a new generation of writers, actors and producers and recognised talents from cinema, TV or advertising.
Vivendi originally planned to roll out the service into 20 countries from this September in six different versions: French, Spanish, Italian, English, Russian and Portuguese. Studio+ was first introduced October 2015 in Brazil with telco Vivo, as well as in Argentina with operator Telefónica, before covering Peru, Chile, and Colombia.
Vivendi hopes to offer the service to 600 million potential subs worldwide via agreements with operators, by the end of 2017.
A fully-integrated project across all Vivendi’s units, the app was developed by Canal+ Group and in-house company Watchever. Universal Music Group handles the soundtrack of the series while the trailers are promoted on video sharing platform Dailymotion.