Canal+ (Vivendi Group) has announced a strategic partnership with FreeWheel, a provider of premium ad management solutions for the world’s largest media and entertainment companies, to optimise and manage its advertising inventory across all screens. The partnership will enable Canal+’s sales house, Canal+ Régie, to integrate FreeWheel’s solutions to unify and manage its inventory to more effectively service its advertiser clients.
Canal+ Régie will take up FreeWheel’s Monetisation Rights Management solution and SSP platform, which has been created through the acquisition of StickyADS.tv back in May this year. This full-stack solution will allow Canal+ Régie to better manage its video inventory across all screens for both live streams and on demand programming.
“We now have at our disposal a powerful solution that will allow us to unify all our platforms and offer our brand and agency clients an ultra-premium inventory,” explains Francine Mayer, Managing Director, Canal+ Régie. “FreeWheel is a key partner to our business strategy that will help us deliver an efficient commercial service that will meet the demands of today’s advertising market.”