BBC Earth films for China, Hong Kong museums
December 5, 2016
BBC Worldwide has announced a series of deals that will see four BBC Earth Giant Screen films – Tiny Giants, Wild Africa, Earthflight and Incredible Predators debut in mainland China and Hong Kong in 2017.
New deals with clients including Orient International Holding Shanghai Foreign Trade and Wuhan DDMC Culture will see the four films debut in more than 20 science and technology museums, beginning in January.
“BBC Earth exists to inspire people with the natural world; we constantly push boundaries to excite our audiences with amazing stories, characters and discoveries that we go to the ends of the earth to find,” said Kelvin Yau, GM, Greater China. “We are very pleased that visitors to science and technology museums all over China will have access to the four BBC Earth films that will allow viewers to envelope themselves in the larger than life, immersive experience of the 2D Dome and 3D giant screen formats.”
Each BBC Earth film is 40 minutes long and will run between six months and a year in cities in China including Beijing, Shanghai, Guangzhou, Hangzhou, Shenyang and Hefei, as well as Hong Kong.