Dolby Cinema travels to a galaxy far, far away
December 5, 2016
Dolby Laboratories and The Walt Disney Studios have announced that Rogue One: A Star Wars Story, in theatres December 15th, will be available in more than 50 Dolby Cinema locations around the globe. Dolby Cinema is a premium cinema offering for moviegoers that combines spectacular image and sound technologies with inspired design to make every visit a completely captivating cinematic event.
“Rogue One: A Star Wars Story, with its attention to every detail from cinematography and visual effects to musical score, deserves to be seen in the cinema with the best sound and image capabilities available,” said Doug Darrow, Senior Vice President, Cinema Business Group, Dolby. “When audiences go to see this movie in Dolby Cinema locations around the world, they will be participating in something special—an experience that only Dolby can deliver.”
Dolby Cinema begins with the filmmakers’ vision—using the full storytelling capabilities that Dolby offers in image and sound production to transform the way movies are made and presented. With state-of-the-art image, sound, and acoustic capabilities, the movie comes alive to deliver cinema in its purest form.
“Like all Star Wars movies, Rogue One is a truly cinematic event, and the Dolby Cinema experience will immerse audiences deeper into the story,” said Lynwen Brennan, Executive Vice President and General Manager, Lucasfilm. “The Dolby Vision and Dolby Atmos technologies beautifully showcase this amazing galaxy, accentuating the intense black of space, the colorful worlds, the dynamic sound effects and epic score – all the hallmarks of a Star Wars film that we can’t wait to share with audiences in Rogue One.”
Dolby Cinema features the Dolby Vision laser projection system, which uses state-of-the-art optics and image processing to deliver high dynamic range with enhanced color technology and a contrast ratio that far exceeds that of any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid and realistic images and makes viewers feel like they are in the movie’s world. Dolby Cinema also includes Dolby Atmos sound technology, which moves audio around the theatre, even overhead, with amazing richness and depth. The combination of Dolby technologies with the design and comfort of the Dolby Cinema makes audiences feel closer to the onscreen action.