Advanced Television

15% who try VR then buy headset

December 9, 2016

vr-gameResearch from Parks Associates reveals 50 per cent of consumers who try a VR (virtual reality) headset enjoy it and make plans to purchase one, while 15 per cent who try one enjoy the experience and then buy a headset.

The research highlights the importance of personal experience in driving the success of VR headset sales and the need to expand demos beyond

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Categories: Articles, Consumer Behaviour, Content, Equipment, Research, VR