US SVoD service Hulu has commenced rolling out profiles to its 12 million+ subscribers. Each account can add up to six specific profiles.
When a viewer creates a profile, they will be taken through a taste picking experience where they will be able to tell Hulu the types of shows and movies they like and don’t like. This will ensure that each profile surfaces recommendations and content that is distinctly personal to each viewer. Each individual profile will have its own name, personal info, viewing history, recommendations and Watchlist.
There will also be a new Kids profile type, which will allow our young viewers to browse content within the Kids Hub freely, without having to worry about running into mature content.