SpotX, the video inventory management platform, is further expanding its support for media owners, broadcasters and app developers with three new appointments to the platform services team. Marta Lopez joins from AudienceScience, bringing four years of industry experience to a new role as Account Manager, UK and Southern Europe. Also joining is Holly Waylen from Arcadia and Mike Lampard. All three will report into Edward Wale, Director of Platform Services.
The team will be responsible for working with a growing base of supply-side customers in the UK and across Southern Europe, supporting them with a holistic approach to ad serving, yield management and a range of programmatic revenue optimisation tools.
Commenting on the appointments, Wale commented: “As we grow our business across the UK and Southern Europe we aim to hire more talented individuals to service our clients. Marta Lopez has excellent experience gained from working on both the buy and supply side of our industry that will give her invaluable insights for our publishers to help them increase their advertising revenue. Holly and Mike bring strong analytic skills and business acumen from their backgrounds in merchandising and content creation.”