Dailymotion readies vertical pre-roll ads
December 15, 2016
In order to allow brands to broadcast their advertising messages while adapting to new video consumption and behaviour of mobile users, online video portal Dailymotion launching vertical pre-roll ads.
Unlike vertical interstitials (which abruptly cover a mobile page content) or vertical native and outstream formats, the vertical pre-roll is served on the same ad position than a standard pre-roll. Taking advantage of the technical assets of a video player, it perfectly fits to the screen.
The vertical-roll is now available through direct sales and will be released through programmatic by early 2017.