Tru Optik, the audience measurement and data management platform built for OTT, has partnered with NPD Group, a global information company, to bolster its Entertainment Market Information and Analytic Solutions offering which equips studios, content distributors, retailers, financial analysts, entertainment marketers, talent management companies, and others in the entertainment industry to stay on top of shifting tastes and trends.

Through the partnership, NPD will have access to Tru Optik’s first-party data set on the consumption of movie and video games via OTT TV and Connected TV. Tru Optik has more data on the global consumption of digital long-form entertainment content than any other company including Facebook and Google.

“Partnering with one of the world’s most prestigious market research firms validates the importance and efficacy of our data,” said Andre Swanston, co-founder and CEO of Tru Optik. “We know that the people who consume OTT content tend to be the coveted, hard-to-reach audiences – like millennials and multicultural consumers. More and more companies are recognising that OTT is a platform that can no longer be ignored and that there is a huge opportunity to reach these audiences in ways they never could before. We believe that Tru Optik will add a significant capability to NPD’s entertainment portfolio.”

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