Sky Mobile – the UK’s newest mobile service – is now available to buy.
Research commissioned by Sky Mobile, suggests almost 20 million smartphone users in the UK are deliberately buying more data than they actually need each month for fear of being overcharged. Almost three quarters (72 per cent) of those buying unnecessary data end up losing around 1GB of their allowance every month. That’s the equivalent of losing out on downloading 200 songs or 500 photos; browsing 10,000 websites or watching two hours of video. One in five (21 per cent) say they have “no idea” how much data they have left at the end of each month.
Stephen van Rooyen, UK and Ireland Chief Executive, said: “We’re excited that Sky Mobile goes on nationwide sale today, which is great news for UK consumers. Right now mobile contracts are inflexible and confusing and we all know people are buying more data than they need to avoid those extra charges. With Sky Mobile we’ve provided the solution, offering flexibility and great value so our customers’ unused data will be theirs to keep and they can create a plan that’s right for them, month to month. And there’s even more benefits for Sky TV customers with free UK calls and texts, plus the ability to sync with their Sky+ box.”
Sky Mobile has been designed to reflect the way consumers use their phones today, with a combination of four key features:
Later in 2017, Sky Mobile will expand its offering to include handsets from Apple and Samsung, as well as from other providers to be confirmed nearer the time.