Discovery Communications has announced the appointment of Alex Kaplan as Executive Vice President, Commercial for Eurosport Digital. Kaplan joins Discovery from senior leadership positions at the NBA and DirecTV/AT&T.

In this new role, Kaplan will be responsible for all customer acquisition and retention for Eurosport Digital, including overseeing digital pricing and packaging, digital content strategy, marketing, media buying and planning, events/sponsorship and partnership management.

“I am honoured to join the world-class Discovery and Eurosport team […] Eurosport Digital has enormous potential and I can’t wait to get started,” said Kaplan.

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