Viacom International Media Networks,the entertainment conglomerate, has taken a minority stake in Israeli channels provider Ananey Communications Group.
The deal sees the two companies build on their current relationship: Ananey already licenses Viacom brands such as Nickelodeon, Comedy Central and MTV in Israel.
Financial details were not disclosed.
“This deal will deepen our partnership with Ananey, which has delivered success for both companies over many years,” commented new Viacom President David Lynn. “We are delighted to cement our strong position in this valuable pay-TV market and pursue new opportunities with a leading content producer in one of the most dynamic production sectors internationally. We have confidence that the Ananey team will continue to excel in the local and international market and we are excited about what the future will bring.”