BBC Worldwide content deal with Amazon India
January 23, 2017
BBC Worldwide has agreed a deal with Amazon that will give Amazon Prime members in India access to more than 600 hours of factual and pre-school content from the BBC. Amazon Prime launched in India in July 2016, and launched its Prime Video streaming service in December 2016.
“In the last year or so, we have seen digital consumption in India increase exponentially,” said Myleeta Aga, SVP and GM of India, BBC Worldwide. “We are very excited to be partnering with Amazon Prime Video India to satisfy viewers’ demands for quality, premium programmes from the BBC.”
“We are pleased to work with BBC Worldwide to avail premium quality pre-school and documentary programmes to our Prime Video customers,” added Nitesh Kripalani, Director and Country Head, Amazon Prime Video India. “We are very humbled by the positive response from customers to Prime Video and we are confident that the BBC’s programmes will resonate with customers. We look forward to a long and fruitful relationship with BBC Worldwide.”