Advanced Television

Report: Customer experience major pay-TV driver

January 26, 2017

Pay-TV operators can no longer simply rely on the strength of their content offering to maintain subscriber loyalty but must raise their customer relationship management game to gain ground in an increasingly competitive marketplace, according to research from subscription, billing and CRM specialist Paywizard.

The survey of more than 6,200

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Categories: Articles, Broadcast, Consumer Behaviour, Markets, OTT, OTT, Pay TV, Research