Fox Networks Group Asia deal with AccorHotels
January 27, 2017
Fox Networks Group Asia is entering in a comprehensive media and content partnership for 2017 with French multinational hotel group AccorHotels for the Asia Pacific market which includes Hong Kong, Malaysia, Brunei, Philippines, Indonesia, Thailand, Vietnam, Cambodia, PNG, Myanmar, Macau, Mongolia, India, China, Australia and New Zealand. The deal will see tactical media campaigns across the network’s Sports and General Entertainment channels being developed exclusively for AccorHotels. This includes key properties on Fox Sports such as Formula One, MotoGP, Grand Slam Tennis and key properties on National Geographic, STAR World and Fox channels for 2017.
“We are delighted to partner with AccorHotels and provide them with our diverse audiences across the Fox Networks Group platforms. It’s fantastic to work with a brand which shares our belief that collaboration leads to great content and we are excited to see this come to life in 2017,” noted Nick Bower, Vice President, Advertising Sales & Partnerships for Asia Pacific and the Middle East.