Genius Digital, the experts in audience analytics, has announced the official launch of its new Offline Viewing Analytics product. The new is designed to help operators understand how their subscribers are viewing downloaded and offline content, and how offline viewing fits into the wider consumption profile of subscribers.
The launch follows on the heels of the recent announcement from Netflix, which recently launched offline viewing functionality for its subscribers – allowing them to download content to their smart devices and watch without the need to connect to the Internet.
With 1 in 6 UK consumers now already watching TV in places outside of the home: knowing how subscribers consume offline content is vital for broadcasters to optimize services and monetize their consumers. For some operators, offline viewing is a paid value-added service, and as such has real financial value attached to it. To understand how consumers are using this effectively, operators can harness the insights from Offline Viewing Analytics to understand how much content a subscriber has downloaded, what content they have actually watched, and importantly, how this fits into the general pattern of viewing.
“For operators, providing offline viewing helps them to fulfil the promise of ‘anytime, anywhere’ viewing for their subscribers. However, if their analytics systems are not engineered to track this viewing, operators risk having a large blind spot in their understanding of how their multiscreen services are consumed.” said Tom Weiss, CEO of Genius Digital. “Our Offline Viewing Analytics product provides operators with a detailed understanding of how their subscribers are viewing downloaded and offline content, and how their offline viewing can inform decision making and wider business goals.”