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TV dominates trending topics on Twitter

February 3, 2017

By Nik Roseveare

TV programmes are the talk of Twitter in primetime, accounting for as much as 87 per cent of trending topics on any given night, according to a report from the Video Advertising Bureau (VAB). The study of US primetime Twitter topics for a month in autumn 2016 counters mounting misperception that the social media audience

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Categories: Articles, Consumer Behaviour, Research, Social Media