Media executives back VR platform Blend Media
February 9, 2017
The co-founder and CEO of The LADBible Group, the co-founder and former President of Maker Studios and senior management executives from ITN Productions, Bartle Bogle Hegarty (BBH) and Bell Pottinger are amongst the investors backing media entrepreneur Damian Collier’s latest digital venture Blend Media.
Blend Media is a 360° video and Virtual Reality content and creator platform founded by Damian Collier, founder of viral video management consultancy Viral Spiral. He is joined in this new venture by co-founder and COO, Chris Helm, a rights management expert and former Finance Director of Sony Music and EMI Music Publishing.
The business has been created as a complete immersive content solution for brands, agencies and publishers seeking to capitalise on the burgeoning new immersive digital media format. Blend Media reduces the time, costs and risk involved in creating or licensing premium quality immersive video. The company has already supplied content for a number of commercial clients including the Orange VR 360 app. Through the marketplace business model, Blend Media also provides valuable revenue and networking tools for creators of immersive content around the world.
“Until now there has been no organised marketplace for brands, agencies, studios and publishers who are looking to produce new, or license existing, premium quality 360° video or Virtual Reality content, or seeking creators who are skilled in the complex production and post-production techniques. We’re launching Blend Media at a time when immersive content has moved into the mainstream following its implementation by the key social networks. With a deeply experienced group of investors on board, a cutting-edge tech platform and the world’s largest network of immersive content creators signed up we’re set for an exciting 2017” said Collier.
“With considerable appetite for VR and 360 content from advertisers and consumers, it’s exciting to see a new market emerge. Damian’s track record in developing digital media businesses with a focus on content licensing makes this an ideal opportunity. We’re all looking forward to working closely with Damian and the team, and will make further investments in innovative companies like this.” commented co-founder and CEO of The LADbible Group, Solly Solomou.