The QYOU, a curator of internet video for the TV Everywhere market, has announced a partnership with retail services provider HeroFi that will bring The QYOU’s programming to over 1,100 Buffalo Wild Wings (BWW) restaurants across America. The retail partnership marks the first “out-of-home” deal for The QYOU in the US, as the business expands its footprint into the hospitality and retail sectors.
Scott Ehrlich, CEO of The QYOU says, “When we started out a little over two years ago, we knew that curating shows for traditional broadcast, cable, and IPTV was the logical way to bring the growing popularity of online video culture to television audiences. However, TV’s reach now extends beyond the living room, resulting in the rise of out-of-home viewing in restaurants, bars, gyms, or hotels and workplaces. It is a rapidly evolving sector that’s demanding more thoughtful programming relevant to its physical environment. We’re thrilled to be partnering with HeroFi and Buffalo Wild Wings to bring the endlessly entertaining and creative world of web video – to B-Dubs patrons across the US.”