Advanced Television

Eurosport record audiences for Skiing Championships

February 14, 2017

Eurosport has announced its best-ever viewing figures for an Alpine Skiing World Championships event on its channels. Over 1.9 million viewers across the Eurosport network saw Swiss king Beat Fuez edge Canada’s Eric Guay for gold in the men’s downhill in St Moritz on February 12th. An average of 612,400 people in Germany alone tuned in to watch the event.

With the Olympic Winter Games now just under a year away, Eurosport also reported that its broadcast of the Alpine Skiing World Championships from Switzerland saw a 3 per cent increase on average compared with the same period in 2015, and a 5 per cent increase on the opening week of the World Championships in 2013.

Eurosport CEO Peter Hutton said: “We have the ambition to be locally relevant thanks to our investment in local language presenters. Not only do I believe we have the best coverage of the action on the slopes, but I truly believe we have the best team off it too. From world champions such as Tina Maze offering fans her expert insights right through to our daily magazine show reviewing all of the day’s action, every angle is covered.

“More than ever before, fans appear to be enjoying our local productions but we all know the real stars are the athletes that thrill us on the piste. The World Championships always seems to offer fans plenty of scintillating action and 2017 has been no different. With another six days of action left from St Moritz, viewers are in for a real treat.”

Categories: Articles, Content